Commercial Evaluations

2011 Kia Soul Commercial:

http://www.youtube.com/watch?v=bRODfligBzM

I think this commercial is extremely effect regarding selling the Kia Soul car. It uses the memorable hamsters that we have grown to associate with the Kia Soul and love to watch on the television. It also uses a hit song from the current decade to capture young audiences as well. Having the hamsters dance and then drive the car captivates the audiences' attention and highlights the significance of the car and I believe it has definitely helped sell the car.

GEICO - SmartPhones/Dumb Things Commerical:

http://www.youtube.com/watch?v=oe-Y-zSd5gs

I believe that Geico does a fantastic job selling their car insurance. In every commercial they make the same statement and ask a rhetorical question. This highlights them as a confident superior business with catchy rhetorical questions that also make the audience laugh (captivate attention.) This one in particular is strong because smart phones are a huge part of our society today and it is in fact true that many individuals (including professional businessmen) use smart phones to do incredibly dumb things.

Target Black Friday Sale Commerical:

http://www.youtube.com/watch?v=p-MMKaCX9qg

This is a fantastic way to promote sales going on for a specific company/store, especially during the pre-holiday season. The intense music mixed with the "intense preparation" of the "target mom" is quite comical to watch but at the same time conveys the idea of how intense the two day Target sale is and promotes that it is CRITICAL to go while the sale is going on. It is a great way to market Target stores and the products within the store and of course sales are always a great way to make money off of buyers (in this case even if they are not local customers.)

Heineken Beer Commercial:

http://www.youtube.com/watch?v=ZcX1PTOmvO8

Beer commercials always do a great job to promote their beers. Although I am not a beer fan, I happen to really enjoy this particular commercial. It is clever and associates the Heineken beer with sophistication and class. I am also a film major so I really enjoy the way the entire commercial was shot. It conveys the idea of a superb individual with the particular beverage and I think it subconsciously promotes the beer very well. It is also very current in music and style in addition to adding individuals of other cultures as well to attract other groups of audiences.

iPhone Commercial:

http://www.youtube.com/watch?v=8cgibXrdZBo

This commercial definitely has to be an online only commercial, or perhaps a cheesy commercial that some individual spent time making for no apparent reason, but I happen to like it. Aside from it's repetitive use of the "F" word, it is short and sweet and gets the point across very well. In addition to the commercial's information about how important it is to have an iphone and all the things you have access to with the iphone, it shows you visuals as well. Visuals are a key factor in a successful commercials because people like to physically see what it is the product can do for them BEFORE they go ahead and purchase it. Everyone likes to know if their getting their moneys worth before dishing over the cash for the product. It's length is also perfect because in today's time, everyone likes to get things done in as little time as possible. The commercial's length is perfect for the quickly paced new age America.

STORYBOARD!!! HOLLLLAAA!!!

For my commercial, I wanted to make it as cheesy and as comical as possible. I wanted to also emphasize the flaws that other fast food chain restaurants have that Dessert2Dorms do not. Then I proceed to include information that customers will want to know through voiceover and end with full, happy teens! yay!

Ze Letterhead

Business Card Finaleeeeeeeeeee !

This is the final outcome for my Dessert 2 Dorms business card.

I chose the designs and colors for the front because I wanted to go for the "cute" and "fun" look. After all ... it is a bakery. I chose predominately black and white for the color scheme because I wanted to go for a simple and old fashion type look. Thus, the color that I did incorporate in the cherry, sprinkles, and company title is emphasized and really stands out. Additionally the font I chose was to further reflect the "fun" visual. I chose to border the back of my business card with cupcake sprinkles. I feel that the black and white instead of color keeps more of an old fashion and simple look and makes my title ("Dessert Manager") stand out.

Biz-nass Card

Questionnaire.

1) What is your business?

Ex: Dessert2Dorms

Why is this important: Delivering desserts to college campus students.

2) Describe your business in one sentence

Ex: We deliver tasty treats at all hours when students are craving.

Why is this important: Students may be up late with friends, studying etc. and are craving something sweet. Usually all delivery services close by 1 or 2A.M. ... but not Dessert2Dorms. We are open around the clock delivery your favorite scrumptious snacks.

3) Who is your target audience?

Ex: College students and young adults

Why is this important: The business is unique because it is delivery ONLY and for college campus students.

4) Who are your competitors?

Competitors may consist of other bakeries or late night delivery/drive thru services.

5) What makes them better/worse than your product/service?

Our company tops all other competitors in the delivery service because we are open for delivery around the clock. It's downfall is that it is dessert based only. So if you do not crave late night sweets, our company may not be for you.

Why is this important: The company is unique because there are no late night DELIVERY bakery services. College students are always looking for anything that delivers late when they're in the mood for something to snack on.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

N/A. Company was not previously established. It is completely fictitious for class purposes.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

8) How do you want your image to be seen in two years?

Ex: We want to be one of the leading delivery services to college campuses.

Why is this important? This is important because late night services are mainly fast food such as McDonalds, Burger King, Wendy's, etc. They are all competing companies that sell the same type of food products. While our company may not be healthier, it is definitely a completely different option for delivery AND there is no limitations for delivery services which allows for more consumers.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

10) If your company/brand was a person, who would it be and why?

11) If your company/brand was an object, what would it be?

A luscious cupcake topped with fluffy cream and a cherry.

12) If your customer was a cartoon character, who would it be?

A powerpuff girl. While they are cute and coloful, they are powerful. Just like that, our desserts are eye catching and hit the spot.

Say Hello, Insanity.

Lyrics to 'Insanity' by Oingo Boingo. Yes.